ESPN.com and Fantasy App sets. Each ESPN.com pushdown runs the way ESPN serves it: it opens expanded, pushes the page down, and collapses after 8 seconds. Use the arrow in the corner to expand or collapse it yourself.
In market
Nov 16, due to ESPN Nov 6
Units
9 ESPN.com, 5 Fantasy App
Motion
Plays once, done by 6s. No loops.
Click-through
aqua.org, new window, clickTag ready
ESPN.com (NFL content)
Make a play for something magnificent this holiday season.
XL pushdown
Screens 1280px and wider · 1280×418 / 1280×100
Expanded
L pushdown
Screens 1024 to 1279px · 970×250 / 970×66
Expanded
Octopus brightened to match the comp. Collapsed button moved 20px left, out of the close-button corner.
M pushdown
Screens 768 to 1023px · 728×250 / 728×90
Expanded
S pushdown
Screens 767px and narrower · 320×250 / 320×50
Expanded
Collapsed logo trimmed slightly so the button clears the close-button corner.
Standard banner
Medium rectangle · 300×250
300×250
No comp supplied. Adapted from the Fantasy App 300×250 with the ESPN.com line.
ESPN Fantasy App
Come face-to-face with something fascinating.
Five in-app units, built from the 2x comps to the same ESPN HTML5 rules as the ESPN.com set.
300×250
320×180
320×120
320×50
1024×66
Still open
Final landing page and any tracking parameters. Every unit points to aqua.org until then.
ESPN serves these directly, so each pushdown state is its own creative and ESPN runs the expand and collapse. The corner arrow here stands in for ESPN's button and isn't part of the ad files. The down arrow on collapsed units is assumed.